Friday, August 8, 2008

Fractional Ownership,
Whole Image

In a city where your car practically arrives before you, and where your car is often remembered long after you are forgotten, you had better plan your arrival accordingly. It’s really no different than wearing the appropriate red-carpet fashion or being camera ready for lurking paparazzi on Robertson. You must accessorize with the right car.

Now your Pap understands that not all the Fans have wallets as fat as The Donald's. We also know everyone needs a second car; and every couple needs a third. So how are the Fans going to make room for a second, third or fourth car that is both exotic yet affordable for those several important appearances a year?

Impossible you say; “time-share car” your Pap says! …otherwise known as fractional ownership. It’s like a time-share home or country club for cars. Why buy the entire car when 1) you can’t afford it, and 2) you're going to drive it only once every several weeks. Then there’s the insurance, maintenance and storage costs. With fractional ownership, it’s like a country club in that there’s a buy-in amount plus monthly dues; and it’s like a time-share home in that you get a block of weeks to use the car (insurance included and no maintenance).

Take the Bentley Continental GT for example: With the buy-in amount plus monthly dues, it will cost you in the $20k – 30k range per year, and you get to drive it for 60 days total. To drive it for only 30 days a year, it’ll cost you about $6k less for the year. That’s for the Bentley Continental GT, a relatively inexpensive car for an exotic. For a Rolls Royce Phantom or Ferrari convertible, you’re looking at about $35k – $40k per year.

That’s not a high price to pay for some image enhancement. After all, you don’t want to attend a charity event only to look like you’re going to be the beneficiary of the charity for god’s sake! And you certainly don’t need to be showing up at your Malibu summer share with the only black sedan in the group…only a convertible Bentley or Ferrari will do! So Fans, go quickly and click on the links your Pap has supplied you. The summer is wasting away and you’re still stuck in the damn S-Class…for the entire weekend!


LINKS:

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